I began working in online marketing nine years ago, driven by a genuine interest in how businesses succeed online.

Over time, I’ve had the opportunity to grow a couple of brands to a multi seven-figure turnover and support others in achieving similar results.

Things were quite different back then, and staying on top of constant changes became essential. From launching my first website to developing and scaling various brands, every step offered a fresh learning experience and deeper insight into what it really takes to grow online.

In the early days, I immersed myself in learning as much as I could, SEO, content creation, paid advertising, social media, and more. It didn’t take long to realise that sustainable success relies on more than keeping up with trends. It's about truly understanding your audience, building trust, and consistently offering real value. This mindset helped grow my own ventures and shaped how I work with others, openly, honestly, and with a focus on what really works.

Naturally, there have been plenty of challenges along the way, algorithm updates, new competition, and shifting customer expectations. But each obstacle brought new lessons and helped refine my approach. The journey hasn’t always been easy, but it’s taught me a lot about what it takes to build something that lasts.

Today, nearly a decade later, I run an agency that supports local, service-based businesses with their online marketing. I’m genuinely passionate about using the knowledge and experience I’ve gained to help others grow in a way that’s smart, sustainable, and truly impactful.